For your business to be successful, people need to buy into your brand story. And for that to happen, you must pull every trick in the hat to first get people to visit your site. Marketers can use targeted landing pages to funnel traffic to a specific destination in order …
Quality plugins for WordPress websites are more than simple, useful codes written to fill in temporary feature needs. A WordPress plugin can add a social component to a blog or business and have a serious, quantifiable effect; they can enable global content sharing, build loyal communities and even make the …
Choosing a Content Management System (CMS) and a reputable web host are two critical decisions that can influence your experience with creating, publishing and managing your website. Most new websites today are powered by easy to use content management systems. And there are a number of renowned CMSs available with …
Enticing prospects through email and digital advertising to click on your ad is only half the battle won. Now that you have led them to a landing page, you need these visitors to preferably enter their contact information in a form in exchange for some promised benefit. Successful B2B marketers …
These days a responsive website is now required as people now use smartphones, tablets, and some other mobile devices of all shapes and sizes to shop and do business. It is a wildly competitive market out there and if your business is still playing catch up with mobile consumer trends, …
The navigation section of your site is one of the most important factors to a website. The navigation is what allows you to move from one section of the website to the next, linking web pages to web pages, and in all making a website work. Here I hope to …
If you’re an active designer or developer you’ve undoubtedly heard the term “HTML5” being thrown around almost as frequently as Apple, Google or Twitter. “HTML” stands for “Hyper Text Markup Language” and can be found in nearly every website on the web. HTML4 was released in 1997 and has been …
What is Anchor Text and How is it Relevant to SEO? SEO is a complex technical field laden with hard to understand industry jargon. To add to the confusion there are significant changes every few years, thanks to search engine algorithm updates. So, it is critical to remain informed because it affects …
Cascading Style Sheets Cascading style sheets commonly referred to as CSS, is a design language intended to simplify the process of designing web pages. Simply put, it’s a mechanism for adding style (e.g., fonts, colors, spacing) to Web documents. CSS3 is the latest version creating a buzz with web developers …